When it comes to basketball, everyone has to mention the first basketball player "God of Basketball" Jordan. As the only player in the NBA to win three consecutive championships twice, Jordan is not an exaggeration to say that he is unprecedented. Jordan is not only famous in the NBA, but also in the entire sports world. Not only that, after NIKE and Jordan signed a cooperation agreement, the "Air Jordan" brand is also world-renowned. Countless young people admire and love the "AJ" brand, not only because of the quality and attractive appearance of AJ, but also because of Jordan. The influence he brought on and off the field and the surprise he brought to the audience countless times.
In recent years, as e-sports have become more and more perfect, countless capital companies have begun to join e-sports teams. In China, big brands like JD Suning have joined the e-sports team; in Europe and America, there are American sports giants Madison Garden. Plaza MSG, as well as the Rockets, Philadelphia 76ers, and WWE, the world's largest wrestling league, all support and sponsor the North American LCS League of Legends. Many e-sports competitions, CS GO, DOTA, LOL and other large-scale online games, the quarter-finals, semi-finals and other large-scale events of these games are all funded and reported by these sports leagues. It can be described as a sports e-sports family. Dear.
Recently, the "God of Basketball" Jordan has also joined the e-sports team. Coincidentally, it happens to be the hottest League of Legends in recent years. It is reported that Jordan invested in the TL team where the legendary AD master Doublelift belongs to Europe and the United States. After TL's parent company raised US$2600w some time ago, Jordan also took advantage of the opportunity to participate. Not only that, behind TL there are sponsors such as the Warriors and Wizards owners, including Magic Johnson who have joined and sponsored TL in a personal capacity. After Jordan's investment, many netizens said: "AJ series" will be released for mouse and keyboard in the future, and they cannot afford it...
The addition of NBA legend Michael Jordan is tantamount to a great help to the e-sports career. As the best and most influential athlete, Jordan has been well-known in sports for decades to join the investment. Although it is a small step for Jordan's own investment, it is a big step for the e-sports world. Jordan himself also said in an interview: "I am very happy to expand my sports portfolio through e-sports investment. E-sports is a rapidly developing international industry. I am very happy to cooperate with this group of outstanding investors." What kind of sparks will the collision between and e-sports create? Let us look forward to the performance of the TL team in the 2019 season!